Enabling brands to launch their own recommerce marketplace

Sequel is a peer-to-peer platform that allows brands to enter into the recommerce market and unlock new revenue streams.

Introduction

We sell highly scaleable, brand owned recommence marketplaces.

How it works

Easy to integrate and customise for brands, and a seamless experience for customers.

Simple integration

SEQUEL natively integrates with your eCommerce platform, enabling customers to sell their past purchases.

Managed marketplace

SEQUEL handles the day-to-day operations and manages the platform for you. Supporting sellers with listing, cleaning and shipping, above all, ensuring an exceptional customer service.

Increased revenue

SEQUEL shares sales data back to your company. Supplying critical metrics back, so you have full visibility of revenues, sales performance and community engagement.

THE BENEFITS

SEQUEL works for brands, customers and the environment.

Increased revenue

Recommerce is the key to unlock the next chapter of growth, engagement, and loyalty for your brand.

By allowing customers to resell their past purchases, our partners accelerate their long-term revenue, increase customer loyalty, gain new customers, and boost storefront and website traffic.

Protect brand equity

Each item is sent to the revolutionary warehouse with quality assurance guardrails, bespoke plug-in software, and efficient reverse logistics to protect margins.

Each item is authenticated, cleaned and, if needed, repaired then repackaged and sent to the buyer providing a quality experience in second-hand.

Seamless integration experience

SEQUEL’s pre-built connectors and flexible APIs for retailers and brands reduce the cost and time needed to integrate marketplace operations with existing eCommerce tech stacks.

We aim to have our clients up and running in 7 days so you can begin to reap the benefits of the platform as soon as possible.

Customer and product Data

Marketplaces are a never-ending library of pulsating data, allowing retailers to know their customers better, anticipating with greater precision what they want and need.

Customer and product feedback in recommerce provides insights for product improvement, while tracking recommerce transactions helps optimise designs based on usage patterns and popular features for continuous improvement.

Trusted partner

While secondhand marketplaces like eBay, Craigslist, and Facebook are popular, anyone who’s ever used those platforms knows they can also be overwhelming and, at times, hard to trust.

This is where brands can step in to improve the recommerce experience for their consumers while also reclaiming the brand experience – not to mention a slice of the resale profit that would otherwise go to the third-party platform.

Increased inventory through Resupply

Rethink inventory beyond what sits in your warehouses and stores to include to include everything that sits in the closets and garages of your customer base.

Marketplace businesses can source more products faster, positioning them to meet buyers’ needs with greater speed and agility than the standard eCommerce model can offer.

Demo

Your recommerce journey starts here. Why not book a demo today?

By investing in our circular commerce businesses, we help reduce waste and increase efficiency in how we use our planet’s resources while lowering the price barrier to getting outside for our members.

REI

As individuals, the single best thing we can do for the planet is to keep our stuff in use longer and reduce our overall consumption in the process.

Patagonia

Bringing Lululemon Like New to all U.S. guests is a major step toward a circular eco-system and achieving our Impact Agenda goals to reduce our environmental footprint.

Celeste Burgoyne, President of Global Guest Innovation

Canada Goose Generations is our purpose in action – a tangible and meaningful way to keep the planet cold and the people on it warm. We build products that last a lifetime and each one has a story to tell. Generations extends their collective tale while minimizing their environmental impact.

Carrie Baker, President of Canada Goose

With the launch of Onward, we are giving our customers more access to groundbreaking products, while giving our products an extended lifespan at the same standard of quality. Reducing environmental impact is one of our biggest priorities at On. Exploring innovative partnerships with companies like Trove is a key step in becoming a more circular company by the end of the decade.

Caspar Coppetti, Co-Founder

SEQUEL’s primary objective is to increase the clients’ revenues by 10%